14K views · 2K reactions | With the relentless mountain hunter in mind, we optimized and fine-tuned every feature to create our most advanced soft-shell jacket ever. | KUIU | Facebook

Now’s your chance to gear up and save up to $100 off on KUIU’s best hunting jackets and vests. | KUIU | Facebook

17K views · 99 reactions | Introducing the All-New Ultralight Bino Harness - Explore: bit.ly/KUIU-UlBnoHar25 A 4-ounce bino harness for hunters prioritizing simplicity and stealth. Crafted with a quiet stretch fabric with a minimalist pouch, it features a fully adjustable, ergonomic, vented mesh harness for secure, comfortable, and no-frills bino carry. #HereToHunt | KUIU | Facebook

1.3M views · 1.3K reactions | Have you seen Rocky the ram? KUIU Ultralight Hunting in Dixon said its bronze statue was stolen on New Year's Eve. Video shows the thieves struggling to put it in their car. https://www.kcra.com/article/dixon-store-bronze-ram-statue-theft/70022813 | KCRA 3 | Facebook