Will Paterson on Instagram: "This is the story of how I design my logo. Soon, We'll be updating our brand to better represent who we are and what we stand for, we're so excited to show you! #design #graphicdesign #branding #brand #logo #logodesign"

Will Paterson on Instagram: "A few weeks ago I set myself a challenge: Design a fashion brand from scratch and actually make it real. I started the way I always do: brainstorming names, filling Post-its, building a mood board, and sketching logo ideas until something clicked. The vibe? High-end, cinematic, and a little gothic. From there it was hours of refining type, vectorising in Glyphs, tweaking in Affinity, and testing how far I could push the logo. Once I had the designs locked, I wanted t