What Creative Directors Actually Want From Treatments
1:18
YouTubeJust Shoot It Podcast
What Creative Directors Actually Want From Treatments
Matt and Oren chat with Creative Director JK Lyons about how you can stand out as a director. And they dive deep into what is in your reel, book, or portfolio. Does it make a statement about your personality? Can somebody tell this is truly you? And they talk about actions you can take so that you're part of the CD's team, and not just a hire ...
17 views2 weeks ago
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3 things you should NEVER let your client do when creating content…👇🏽 1. Don’t let them become the creative director on every post. Too many opinions = weak content. Clients should guide the vision. Your team should guide the execution. 2. Don’t let them copy competitors too closely. Inspiration is fine. Copying is not strategy. The strongest brands build their own identity, voice, and style. 3. Don’t let them approve content based only on personal preference. Content isn’t about what you like
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3 things you should NEVER let your client do when creating content…👇🏽 1. Don’t
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