The 5 Keys to Customer Segmentation Strategy
4:07
YouTubeNortheastern Online
The 5 Keys to Customer Segmentation Strategy
Identifying the right customer segment is one of the most important — and most misunderstood — steps in building an effective marketing strategy. In this video, Carolyn Boviard — faculty at Northeastern University's Online MBA program — walks through a practical framework for forming and evaluating customer segments, using a real-world ...
13 views2 weeks ago
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