HAVAS Red Middle East has launched CRed, a global creator marketing practice aimed at helping brands build credibility in ...

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they ...

Regional creative and experiential agency entourage has been appointed to lead destination marketing, brand positioning and ...

The Middle East’s fast-growing luxury goods market could see a sharp short-term slowdown due to the ongoing conflict involving Iran, with a recent Bernstein ...

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced ...

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...

HP Inc. on Tuesday unveiled new AI-powered devices, security features and workflow solutions at its HP Imagine 2026 event, ...

Flyby, an adtech and last-mile digital infrastructure company, has appointed former Tomaso Rodriguez as non-executive ...

Gen Z uses AI for comparison shopping at 1.5 times the rate of Boomers (44 percent vs. 30 percent), while 29 percent have ...

Beverage brand Vimto, fast-food chain Al Baik and dairy company NADEC emerged as Saudi Arabia’s top advertisers for February ...

Businesses across the UAE are becoming more intentional about marketing spend, with a growing number investing in performance ...

Gap Inc. has become the first major fashion retailer to integrate checkout within Google Gemini, enabling customers to browse ...