Virtual reality (VR) and augmented reality (AR) have transitioned from novelty concepts to essential business tools. Through immersive technology, users can experience branded narratives, visit ...

Virtual reality (VR) and video ad platform OmniVirt and 360 advertising startup Jaunt are partnering to help brands advertising on VR content find stronger return on investment. Jaunt has been ...

Facebook finally did the thing it always said it wasn't going to do. We're shocked. Shocked, we say. Share on Facebook (opens in a new window) Share on X (opens in a new window) Share on Reddit (opens ...

Facebook will soon build ads into your VR games. The company claims the advertising will benefit developers, but it appears to have something else in mind. Share on Facebook (opens in a new window) ...

VR industry experts offer their take on where the technology is taking us in the future, and how marketers are making it their first language.