J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts. Crate and Barrel’s virtual store is ...

Best Buy's new virtual store is designed to offer the same great service online that Best Buy customers expect in store. Some retailers just understand what omnichannel retailing means better than ...

Alongside other major brands experimenting with virtual reality, direct-to-consumer athleticwear brand Alo Yoga has opened a virtual store that offers digital styling services, beauty and wellness ...

Skechers has teamed up with Super League, an end-to-end activation partner for brands in immersive gaming platforms like Fortnite and Minecraft, to launch its first store in one of Roblox’s virtual ...

Need to learn how to adjust a treadmill? Not sure which espresso machine to buy? Or the difference between a Sony and a Canon camera lens? If you are buying online, Best Buy's "virtual store" in ...

The virtual store is back—and it’s the best retail experience we could have gotten during a COVID-19 lockdown. Rather than resembling a printed catalog transformed into online form, as most e-commerce ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Furniture retailer IKEA is looking for ...

To receive the Vogue Business newsletter, sign up here. High-priced bikes rest on plinths, lit dramatically from above and below with a wide berth of empty space. At first glance, the design of Ribble ...