Makeup by Mario launched a lifesize AR Mirror at the entrance of Sephora Times Square in May allowing users to experience a virtual makeup try-on and a tutorial from its founder, celebrity makeup ...

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Perfect Corp., an AR and AI beauty and fashion technology provider, announced Wednesday its collaboration with Walmart to launch a makeup virtual try-on experience on the retailer’s iOS app, according ...

The Muse Mirror started out as an idea for an anniversary gift for Toye Onikoyi‘s longtime girlfriend that would later become a life-changing product for the business owner. The virtual mirror allows ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...