VML earns top honors across Fast Company, Campaign Brief, the Gerety Awards NEW YORK, Sept. 15, 2025 /PRNewswire/ -- VML's global network received a trio of prestigious honors this week, being ...

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency ...

First-of-a-kind collaboration enables brands to design personalized customer experiences informed by data and AI, powered by modern infrastructure "Customer expectations are evolving faster than ever, ...

The "dystoptimism" cultural perspective, which the agency says balances realism and hope, underpins the report's 100 trends ...

As 2026 unfolds amidst global challenges, VML's 12th annual Future 100 report introduces an emerging cultural ethos: dystoptimism. A concept coined in its report, "dystoptimism" captures a collective ...

VML today announced that global president Mel Edwards will retire in late spring 2026 after more than three decades of industry leadership including 13 years across WPP and its agencies Wunderman, ...

In late February, WPP reported that its creative agencies, including VML, saw a 1.6% decline in organic revenue in 2023 as U.S. tech clients reduced their ad spend. The results came in after WPP ...

Krispy Kreme has appointed VML as its new global creative agency partner, marking VML’s first major new business win since the recent merger of the agency was announced. In a press release, VML shared ...

As the leaders of VML, soon to be the world’s largest creative agency, travel the globe to speak to employees and clients about WPP’s latest internal mega-merger, CEO Jon Cook and president Mel ...

South Africans have long been recognised for resilience. Now, it appears the world is catching up. As 2026 unfolds amid ...