Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca-Cola’s “Meet Me at The Coke Sign” to public stunts by Nude by Nature, ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

John Tigg, senior vice president, buyer development at Index Exchange, discusses a new opportunity in ad tech brought about by a rapid increase in computational power. What does the advancement mean ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...