Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...