Boxes of Swedish Fish candy in shopping cart - The Image Party/Shutterstock Swedish Fish candies have been popular in the United States for more than half a century. The soft and chewy piscine-shaped ...

This article was originally published in Backpacker. If Halloween is the best night of the year for kids who love candy, then the day after is when grown-ups with a sweet tooth hit the jackpot.

Step into Madeleine’s Candy Shop, a newly opened candy boutique in Boston’s South End, and you’ll find an array of squishy, tutti-fruity, sugar-dusted, sweet and puckery gummies in a rainbow of hues.

Love for gummy candy has swept the nation, and Swedish Fish are swimming with the best of them. Sales of the Mondelez-owned brand topped $133 million last year, up almost 8%. To build on that momentum ...