Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

A video relatively short in length. Also called a "vertical video," short-form videos generally last only a few seconds, although they can last a couple minutes. The format is typically in vertical ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

OpenAI said it's closing Sora, the short-form video app that went viral after its launch six months ago. "We're saying goodbye to Sora," the company said in a post on X. "To everyone who created with ...