Target introduces Archer Farms Simply Balanced, a new food collection built around better-for-you nutrition that's budget friendly. Archer Farms Simply Balanced includes more than 70 products, such as ...

MINNEAPOLIS – Target is making its biggest play in grocery in years with the launch of a new flagship private-label food brand that will completely replace Target’s Archer Farms and Simply Balanced ...

Target shoppers will soon be see a new flagship brand replacing their Simply Balanced and Archer Farms pantry staples. Starting September 15, Target is rolling out Good & Gather, its largest ...

The generic “store brand” label has been losing its stigma for years. Now, Target is attempting to further dispel the notion that an in-house brand equates to low quality with the launch of an organic ...