When creating a marketing campaign you shouldn't that assume all your customers are alike. What appeals to a 19-year-old Asian-American art history major may be completely different from what appeals ...
Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...
Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...
Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...
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