Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Non-profit organizations use social media for the same reasons a small business might – to develop a "social" relationship with clients or customers. Also like their counterparts in the business world ...