Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

Leading up to Toy Fair, Hasbro and their fan-favorite My Little Pony brand have big news: Spinning out of an upcoming animated special, My Little Pony: Rainbow Roadtrip, comes the My Little Pony ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Cats of all ages are going to love the LASOCUHOO Interactive ...

Choon and Yeow Ng plan to add the words “Toy of the Year,” to the packaging of their world-popular craft toy, Rainbow Loom. At a ceremony in New York on Saturday, with toy makers from around the world ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

Mattel, which is the master toy partner for Genius Brands International’s Rainbow Rangers, will debut the first toy line at Walmart stores for the original preschool brand. The toys will feature ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...