Building and executing a product strategy is difficult, to say the least. Forty-five per cent of all products fail to launch on time, while 20% of that number fail to meet internal targets Using an ...

Launching a product doesn’t have to feel like blindly solving a Rubik’s cube — the right product launch template will help you map out your strategy, high-level goals, in-the-weeds details, and all ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...