A press release’s headline is one of its most important required features. A well-written headline should be as descriptive as possible within Business Wire’s 250-character limit (including spaces).

Learn best practices for writing press releases for trade shows, events, and conferences that stand out from the crowd. Are you gearing up for an upcoming trade show or event and want to make a splash ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...