Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...
DUBLIN--(BUSINESS WIRE)--The "Pharmaceutical Industry in the United States - Porter's Five Forces Strategy Analysis" report has been added to ResearchAndMarkets.com's offering. This report uses ...
Between now and 2015, about $138 billion in drug sales across eight major developed markets will be at risk to generic competition, according to the market research firm IMS Health. As a result, ...
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