The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Tim Ringel Never before ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These techniques ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...