NBC Sports’ Coast 2 Coast Tuesday features an 8 p.m. ET game that will be presented on NBC stations in the Eastern & Central ...
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NBC sets NBA viewership record
Sunday nights on NBC are just meant for sports. The network aired the first two games of its Sunday Night Basketball franchise last weekend, and the doubleheader delivered record-setting viewership.
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Sunday Night Basketball is here! Lakers-Knicks at MSG tips off action on NBC, Peacock & Telemundo
Live coverage begins at 6 p.m. ET with debut of Basketball Night in America and Lenny Kravitz’s Sunday Night Basketball show open.
NBC bets on trio of big events to boost viewership. In a 10-day span in February, NBC will broadcast the Olympics, Super Bowl and NBA All-Star Game.
NBC finished with 8.463 million viewers for the NBA All-Star Game on Sunday afternoon, marking the best figure for the event since TNT drew 9.09 million in 2011. The NBA ASG on Sunday drew another 337 ...
On a TV landscape ruled by live sports, NBC wants Sunday nights to become appointment viewing, with its NBA and MLB packages joining its longstanding NFL slate this year.
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