After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.“We thank our guests for sharing your voices and love for Cracker Barrel.

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Cracker Barrel CBRL5.71%increase; green up pointing triangle cut ties with the marketing firm behind the chain’s troubled rebranding campaign, including its new logo and redesigned restaurants. The ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...