In the rapidly developing sector of digital communication, tried-and-true measures like website traffic or conversion rate are no longer sufficient. In this free flow of ideas, I call for a change to ...

To unlock the full potential of AI and machine learning, understand the keys to model selection, optimization, monitoring, scaling, and metrics for success. Integrating and managing artificial ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

If you’re developing a product powered by a large language model (LLM), you might wonder: How do I measure whether it’s working as intended? Should you focus on its ability to generate fluent ...