Investors have a lot of reasons to be worried after the stock market’s relentless rally since late March. To Goldman Sachs ...

B2B SaaS is a battlefield. Every company is vying for attention, claiming to be the ultimate solution that cuts costs, drives revenue and fits seamlessly into any workflow. But too often, these claims ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

During a significant market downturn marked by the S&P dropping 4% and Apple falling 9%, investment advisors at LifeGold maintained their defensive portfolio positioning while making strategic ...

There has been more and more talk of market rotation over the last few months. And it's more than just talk. There's hard data showing that, so far, an intra-market rotation is happening. The last few ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Market positioning is now near levels that typically lead to gains in the stock market, according to analysis from JPMorgan. While hedge funds have largely held their nerve, retail investor flows have ...

A new book by Kimberly Whitler argues companies should place as much emphasis on branding as on creation of the product or service they sell. A large part of my career has involved pivoting between ...