Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

Search Engine Land is your source for Google Looker Studio (formerly Google Data Studio) news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google ...