For years, customer experience teams have invested countless hours creating journey maps—those colorful wall charts dotted with personas, touchpoints and emotion curves. These artifacts have become ...

In today’s world, it often feels like our devices know what we need before we do. Have you ever thought about coffee, and suddenly, an ad for your favorite brand appears on your phone? Or how Netflix ...

AI enhances mapping. AI transforms traditional customer experience journey mapping by enabling dynamic personalization, predictive insights and real-time automation. Automation speeds journeys.