The hypercasual games market share has shrunk by almost 20% percentage points in the past year, but hybrid casual games are on the rise, according to a report by mobile growth acceleration platform ...

Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Mobile gaming is emerging as the prime pastime for a record number of consumers. With the onset of social distancing rules, more people than ever are using their downtime to discover new games, or ...

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between ...

UK game publisher Kwalee is set to pivot from hypercasual and into hybridcasual as the company seeks to diversify its revenue streams. Kwalee have been facing increasing issues with hypercasual games, ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

Small and mighty hypercasual games have taken the world by storm in recent years. But the unique levels in which the genre engages players are significantly different from mid- and core gaming, and ...

Hypercasual game publishers receive hundreds -- if not thousands -- of pitches each month. Of these, 80 are getting published each day across both apps stores. The entire purpose of a pitch is to sell ...

The mobile gaming giant's CEO Frank Gibeau tells The Hollywood Reporter that the company saw a drop in audience from some of the most recent players who joined as COVID-19 restrictions began to be ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The pandemic was a time of great growth for mobile gaming. In 2020, downloads increased by ...