A viral trend wants you to use every last squeeze of lip gloss and swipe of eye shadow. Here’s how to do it safely.

Minimal make-up: file it under things that are infinitely more difficult than they seem. Repopularised by the clean-girl aesthetic and slicked-back bun crew, minimal make-up has raced to the fore once ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...

If you're struggling to get your eyes to appear as big and bright as you know they could look, it may be time to mix up your makeup application. Wondering how to make your eyes pop after 50? You're ...

When it comes to learning how to make eyes look bigger, few understand the craft better than professional makeup artists who’ve spent years perfecting the quintessential doe-eyed gaze. “Doe-eye makeup ...