Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business. Google sheets presents an opportunity for Google ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+ Page dashboard. Pretty cool new addition to ...

Looker, the business intelligence platform Google LLC acquired in a $2.6 billion deal this year, today received new analytics features and a native mobile app for viewing data on the go. Looker turns ...

Last week, Google marked the one year anniversary of its Google News Initiative aimed at supporting publications with new technology and funding. The company today announced new analytics tools to ...

Analytics dashboards seem to be one of those things that everyone thinks is great in theory. Theoretically, an analytics dashboard should remove the requirement for answering 1,000 questions a month ...