Often overlooked, Generation X may actually be the true architects of modern life. Long before smartphones, streaming, and ...

People born between 1965 and 1980—otherwise known as Gen X—tend to be incredibly self-reliant; after all, they’re the ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Generation X is finally getting a clear look at its balance sheet, and the numbers are bigger, and more uneven, than many people in their late 40s and 50s expect. New snapshots of net worth show how ...