— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...
Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.
Stephanie Courtney (Flo, the Progressive Insurance saleswoman), Dean Winters (Mayhem, of Allstate insurance commercials), and Deanna Colon (the unstoppable dancer in Jardiance diabetes drug ads) talk ...