One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

Fully launched less than a year ago, Facebook's app installed ads have proven a hit with developers and a plus for the social network's rapidly growing mobile ad revenues. Earlier this year, Facebook ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today published its ‘Global App Install Ad Spend’ three-year projection, which anticipates continued robust growth ...