This essay proposes a set of terms for considering serial narratives across media, by focusing on the defining quality of seriality: the rhythmic, compositional, and sequential relationship between ...

Today’s consumer suffers from information saturation, including branding overload. Whether people are watching television, using their computers or surfing on their smartphones, digital content ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...