FoodBusinessNews

Inside Unilever’s e-commerce strategy

ENGLEWOOD CLIFFS, N.J. — E-commerce makes up 5% of Unilever’s $10 billion in sales in North America, which includes the company’s food, beverage and personal care brands. While personal care is more ...
Business Insider

A top Unilever exec breaks down the CPG giant's investments in e-commerce advertising and why it's pushing for retailers to adopt better measurement standards

A top Unilever ad exec told Insider the CPG giant is looking for new ways to measure digital ads. Unilever wants retailers to adhere to standards on how their ads are measured. She said that the brand ...
Your Story

Unilever, L’Oreal ride the quick commerce wave in India

Multinational consumer goods companies Unilever and L'Oréal are witnessing strong growth on ecommerce platforms in many markets, with India emerging as a standout performer. Unilever and L'Oréal, in ...
Marketing Dive

Unilever plans $2.4B investment in high-growth products, e-commerce

Unilever seeks to position itself for higher growth this year, identifying key categories that have shown promising results amid the disruptions of the pandemic that put a drag on the company's recent ...