Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

Opinions expressed by Entrepreneur contributors are their own. Like a Russian nesting doll, there’s a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, ...