This case study explains how Clinic Plus, the leading Indian shampoo brand, tapped into the emotional side of its family brand image to appeal to multiple generations of its female audience. This case ...

NEW DELHI: HLL's most 'faked' brand, the Rs 300-crore Clinic Plus shampoo, is set for a packaging renovation, with the objective of making it counterfeit-proof. NEW DELHI: HLL''s most ‘faked'' brand ...

Hindustan Lever Ltd, the market leader in the Rs 1,000 crore (Rs 10 billion) shampoo market, has slashed the price of its best seller brand Clinic Plus by 20 per cent. Following the new pricing ...

Shampoo brand Clinic Plus's brand communication has for years revolved around the theme of mother-daughter bonding, with its 'Mazboot Bal Mazboot Rishtey' (Strong hair, strong relationships) tagline.

Hindustan Lever Ltd, the market leader in the Rs 1,000 crore (Rs 10 billion) shampoo market, has slashed the price of its best seller brand Clinic Plus by 20 per cent. Following the new pricing ...