Creating a dust jacket that stands out amid a store packed full of bestselling books is a tremendous challenge, especially if it’s an older title. To compete with flashy new releases publishers will ...

Using The Water Dragon and Reunion as case studies, this paper applies Serafini’s multimodal text analysis framework to compare the Chinese and English covers from three perspectives: perception, ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...