I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...

In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

Back in February, we told you about BMW's new way of selling cars, the so-called Genius program, that takes after the Apple way of doing business. After the pilot scheme deployed in 2012 proved to be ...

BMW has always been a trend setter. In order to helps its customers understand new technologies they intend to create a new 'species' of employees. They will have to be young, tech-savvy almost ...

It takes customers a little while to get used to any new vehicle, but for new vehicles like the BMW i3 and upcoming BMW i8 sports car it could take a little longer than most. As electric vehicles, and ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

PORTLAND, Ore. — How do you figure out whether young people looking for a career in auto retailing are cut out for the business? If you are BMW Portland, you leverage the manufacturer's Genius program ...

We may earn a commission from links on this page. In a world-first, BMW is employing artificial intelligence to promote its ground-breaking new electric cars through an automated information service ...

As the car expert among my friends and family, I’m often called on to answer the same simple question: “What does this button do?” Whether it’s a picture of a car with squiggly lines under it (it’s ...