In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

Even before the pandemic, marketers were on a data and analytics spending spree. Then the pandemic accelerated technology adoption as a result of the shift to digital outreach. Despite marketing ...

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. Agile Marketing was around before COVID-19, of course, but its popularity is growing ...